Thursday, March 17, 2016
Friday, March 11, 2016
Friday, March 4, 2016
Week 7 The Pitch
Friday, February 12, 2016
Week 5 EOC: Social Networks and Job Hunting
People love talking about things that make them happy this includes their favorite products and brands. Most people chat with their friends or others and tell them about specifics. But these days, modern technology, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers. In response, marketers are now working to harness the new communications power of their everyday customers, turning them into influential brand ambassadors. Companies such as JetBlue, Sony, Microsoft, and McDonald’s, among others, are now developing a new breed of brand ambassador programs that organize and supercharge consumer-to-consumer interactions about their brands. These programs employ everyday consumers who are passionate about their products to act as part sales reps, and part evangelists. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.For the ambassadors, it’s often a labor of love more than a paying job. Rewards include product samples, gifts, discounts, and token cash payments. Perhaps more important to many brand enthusiasts, they get insider access to company information, such as new products or services in the works. Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves, people they trust rather than from commercial marketing sources. With all of this said I think that the market is adjusting well with everything and that word of the mouth is free advertising.
Works Cited:
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 2-12-16
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