Week 10 What are the benefits vs the features?

Week 9 Three Great Mission Statements

Situation or SWOT Analysis

TBC

Objectives

TBC

Business Mission Statement

TBC

Week 7 The Pitch

Develope pitch - publish to blog

About 300 words

Must have Final Project at TAG

Marketing Plan is in week 7.

Week 5 EOC: Social Networks and Job Hunting

People love talking about things that make them happy this includes their favorite products and brands. Most people chat with their friends or others and tell them about specifics. But these days, modern technology, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers. In response, marketers are now working to harness the new communications power of their everyday customers, turning them into influential brand ambassadors. Companies such as JetBlue, Sony, Microsoft, and McDonald’s, among others, are now developing a new breed of brand ambassador programs that organize and supercharge consumer-to-consumer interactions about their brands. These programs employ everyday consumers who are passionate about their products to act as part sales reps, and part evangelists. Marketers select their brand ambassadors very carefully, based on customers’ devotion to a brand and the size of their social circles. They sometimes search blogs and online social networks to identify individuals who are already functioning as brand advocates. Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media.For the ambassadors, it’s often a labor of love more than a paying job. Rewards include product samples, gifts, discounts, and token cash payments. Perhaps more important to many brand enthusiasts, they get insider access to company information, such as new products or services in the works. Brand ambassador programs leverage the power of peer-to-peer communication. Consumers hear about products and brand experiences from others just like themselves, people they trust rather than from commercial marketing sources. With all of this said I think that the market is adjusting well with everything and that word of the mouth is free advertising.

 

 

Works Cited:

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing 2-12-16

My Demographics

The demographic I was born in is called "the millennials". We are the 83 million kids of the baby boomers born between 1977 and 2000. I got this quote from our online book and it says,
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They do not just embrace technology, it is a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks. A recent study found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it is not something separate. It is just something they do.” I would have to say that I personally agree with this quote. For example, I've always had a TV and although our first internet was dial up, it was available to us as kids. It does seem like with all the new changes with technology it just comes naturally to us to automatically know how to work it. The older generations look to us for help when they do not know exactly what they are doing, I feel like our elders kind of frown upon us and our possibly over use of technology but I also think they fail to realize that it is a way of life for us and it is normal to the millennials.

Making Money for Good Week 3

The company I picked was Wal Mart. Wal Mart is an American retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. It is the world's largest company by revenue. I didn't know this information prior but after I looked into it I found that they gave money and products to charity. I found this information on http://www.businessinsider.com/the-most-generous-companies-in-america-2013-7. Although the article is a few years old I thought it was interesting.

• How much it gave: $311,607,280 (cash); $755,868,381 (products)
• Share of 2011 pretax profits donated in 2012: 4.5%
• Forecast for 2013: Expects to give more.

As I researched further I found more recent statistics and information.
"The Foodbank acknowledges the Wal-Mart Foundation for their recognition and support of these critical programs." This article also stated that at least one in four people in the country receive some level of services from the Foodbank. I found this site: http://lompocrecord.com/news/local/wal-mart-foundation-shows-support-for-foodbank-of-santa-barbara/article_010e166e-301e-5f54-ab23-a92697350f9a.html that was updated on January 27, 2016. The money they donate goes to more food and the distribution of their products to people and families around the country.

Influences & Product Planning/Video Games Week 2

I feel like social media and the television have a huge impact on today's world and influence what we the people buy. Price ranges and availability also have an influence on what we buy. If there is a product for a child they are usually colorful and have characters on them for example. The video game industry would be a cash cow because consumers aren't really going out and buying them. When I say video game industry I mean not only the games but the consoles as well as their accessories.

Good Customer Service Week 1

When it comes to good customer service I feel like the old saying, "the customer is always right" is true, even when they are not! It is all about getting them to return and continue to do so. I also think you need to have a positive, professional attitude in the work place, and stand next to whatever it is you are offering. But even a good product and service is not enough, good customer service is what will get you continuous business. People talk, and if one person has a bad experience with your business, they tell others. The same goes for good business though, word of the mouth can either make or break you. Also if someone has a bad experience with your company or business, they are less likely to return. Building and gaining the customer's trust is a huge issue as well. If you can offer them what they are looking for when they need it, this gains their loyalty. I do not think everyone in the world has the same idea of what customer service is, but I think I got the basics and most everyone could agree.

Artist Statement

Photography has always been a huge passion of mine. I would say my interest was first sparked my junior year in high school yearbook. Here I am now pursuing my dream of making money doing what I love to do. I hope to help people capture their moments and it is always so fun to be apart of what ever it is they are doing. My dream is to be an entrepreneur and own a successful business while sharing my passion with other people.